Nasdaq Tower Digital Billboard Service Manhattan NY New York County for NFT Project - Yield Hunt Game Chapter 2 - Case Study
Nasdaq Tower Digital Billboard Service Manhattan NY New York County for NFT Project - Yield Hunt Game Chapter 2 - Case Study:
The R.E.D Marketing Firm Nasdaq Tower Billboard Service for Yield Hunt Game Chapter 2 was a project designed to promote the latest chapter of the Game, an NFT project, on the Nasdaq screen located in Times Square, Manhattan NYC.
The goal of the Client was to attract potential crypto/NFT enthusiasts, Gamer, Art collectors and create a buzz around the game. This case study discusses the details of the project.
- Project name - Nasdaq Tower Digital Billboard Service Manhattan NY New York County for NFT Project - Yield Hunt Game Chapter 2
- Location - Time Square, Broadway 43rd Street, Manhattan, NY, New York County
- Size - 120' Height x 84' Weight
- Live Area - 2336px H x 1832px
- Color - RGB
- Resolution - 1.0px at 72 dpi
- Static Artwork - jpg(max), baseline (standard)
- Motion Artwork - mov (animation codec)
- Total Approximated Daily Impression - 457,787 impressions
- Spot Type - 1 day (Client’s content will be display for 1 day only)
- Length Spot - 00:15 Secs/5 minutes per hour equivalent (Client’s Content will be display for 15 secs every 5 minutes per hour)
- Number of Spots/Spot - 12 Advertisers of Full Spot Each. Meaning, each advertiser will showcase their content on the Full screen
- Nasdaq Hours - 6am-2am (Monday - Sunday) with a 1-Hour Blackout at Opening Bell from 9am-10am, and Closing Bell from 3:30pm-4:30pm (Monday-Friday)
- Time of complete - 7 days
Nasdaq Time Square Display Ads Location :
The Nasdaq Tower Outdoor advertising billboard is in Times Square, Broadway 43rd Street, Manhattan NY, New York County.
This location was chosen by the Client because it is a high-traffic area with millions of visitors each year, and the billboard is visible from multiple angles, making it an ideal spot for advertising.
Nasdaq Billboard Outdoor Digital Campaign Size :
The size of the billboard was 120' Height x 84' Weight, making it one of the largest digital billboards in Times Square. This size was chosen to maximize visibility and create a lasting impression on the audience.
One of the Key element that made the Client choose this particular billboard from other options.
Public Art Nasdaq Big Screen Billboard Live Area :
The live area of the NFT (Non-Fungible Tokens) Project billboard was 2336px H x 1832px, which means that any artwork or content displayed on the billboard had to fit within this area to ensure full visibility.
The Information was crucial for the Client to produce the best result.
The Nasdaq 4 Time Square Advertising Solution for Color and Resolution
The color of the billboard was RGB, and the resolution was 1.0px at 72dpi. This high resolution was necessary to ensure that the content displayed on the billboard was clear and vibrant. This Information provided the Client with an idea of how to produce the content.
Nasdaq Tower Creative Campaign Static and Motion Artwork Specifications :
The Client was given the requirements of the artwork. The static artwork had to be in jpg format with a maximum file size, and the baseline standard was required. The motion artwork had to be in mov format with an animation codec.
These specifications were necessary to ensure that the content displayed on the billboard was of high quality and compatible with the billboard's technology. Client had 5 days to get the Artwork/content back to Us.
LED Nasdaq Tower Times Square Hours :
The Nasdaq Tower billboard was operational from 6 am to 2 am (Monday - Sunday). However, there was a one-hour blackout during the opening bell from 9 am to 10 am and closing bell from 3:30 pm to 4:30 pm (Monday - Friday).
This information for our client was crucial to ensure that the content displayed on the billboard was timed correctly.
Nasdaq MarketSite Billboard Time of Completion :
The NFT project was completed within seven days, ensuring that the billboard was ready to display the content at the designated time and to the Target Audience. We do have a policy of the final content to get to us 2 days Prior the Display day.
Digital Billboard Service at Nasdaq Tower Conclusion :
The R.E.D Marketing Firm Nasdaq Tower Billboard Service for NFT Project - Yield Hunt Game was a successful project that aimed to attract potential crypto/NFT enthusiasts and create attention.
The project's success was due to careful planning, marketing Strategy and attention to details and demonstrated the importance of understanding the technical requirements of digital billboards to create effective advertising. Our Client was so happy about our efficiency and Professionalism.