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The Most Iconic Mural in West Hollywood's Sunset Strip, CA Los Angeles County - The Mondrian Wallscape - Case Study

Apr 07, 2023

The Mondrian Wallscape is a renowned outdoor advertising space located at the intersection of Sunset Blvd and La Cienega Blvd in West Hollywood's Sunset Strip, CA, Los Angeles County.


It is a prime location for brands and businesses to showcase their creative content on a grand scale, making it a sought-after advertising opportunity. In this case study, we will explore the details of the Mondrian Wallscape, including its specifications, materials used, production information, approved printers, installation contractors, and costs.

  • Name - The Most Iconic Mural in West Hollywood’s Sunset Strip, CA Los Angeles County, The Mondrian Wallscape
  • Location - Sunset Blvd &, La Cienega Blvd, West Hollywood’s Sunset Strip, CA Los Angeles County.
  • Overall Size: 102’ 10” H x 61’ 8” W
  • Visible/Live Areas: 102’ 10” H x 61’ 8” W
  • Panel #1: 102’ 10” H x 26’ 8” W + 2” bleed all sides
  • Panel #2: 7’ 2” H x 4’ W + 2” bleed all sides
  • Panel #3: 72’ 9” H x 31’ W + 2” bleed all sides
  • Panel #4: (7 Windows): 6’ 7” H x 16’ W /each
  • Document Scaling: 1” = 1’ scale
  • Resolution: Minimum 300 dpi
  • Color Mode: CMYK
  • Text Format: Outlined vectors for upscaling
  • Digital File Formats: .pdf, .jpg, .tiff, .eps preferred
  • FORMAT: Wallscape, Illuminated
  • FACING: Wes
  • LAT: 34.094464
  • LONG: -118.374357
  • Materials used - Wall Material is FLEXcon RTS Adhesive Vinyl and Window Material is FLEXcon SEETHRU Sign 60/40
  • General Production Information - Text cannot exceed 750 square feet (15% of sign area). All vinyl material shall be noncombustible or shall have a flame spread index of not greater than 25 when tested in accordance with ASTM E 84 or UL 723 All materials shall comply with City of WH CBC 705.12
  • Approved Wallscape Printers - Recommended wallscape graphics printers will be provided for client. All creative must be approved first before going into production
  • Installation contractor - Installation crew will be available upon getting the final content from client
  • Cost of Mondrian Wallscape - Cost of The display your content on the iconic wall of sunset will range between $13000 - $400000 depending on the duration. The installation and production cost is between $15000 to $40000
  • Digital Billboard/Wallscape Company - R.E.D Marketing Firm, (346) 777 2147, specializes in Digital Billboards and Wallscapes across the USA and Canada.



About R.E.D Marketing Firm:

R.E.D Marketing Firm, a New leading digital billboard agency specializing in outdoor advertising solutions. With our expertise and cutting-edge technology, we are dedicated to helping businesses and brands make a bold impression in the digital advertising landscape. For more information visit our website or call Chimdi Blaise here +1(346) 777 2147



Mondrian Wallscape Digital out-of-home (DOOH) Advertising Specifications:

The overall size of the Mondrian Wallscape is 102' 10" in height and 61' 8" in width, with four different panels. Panel #1 measures 102' 10" in height and 26' 8" in width, Panel #2 measures 7' 2" in height and 4' in width, Panel #3 measures 72' 9" in height and 31' in width, and Panel #4 consists of 7 windows, each measuring 6' 7" in height and 16' in width.


The live area for the Creative Campaign artwork is the same as the overall size. The document scaling is set at 1" = 1' scale, with a minimum resolution of 300 dpi and CMYK color mode. Text should be outlined vectors for upscaling, and the preferred digital file formats are .pdf, .jpg, .tiff, and .eps. The outdoor advertising wallscape is illuminated and faces west, with a latitude and longitude of 34.094464 and -118.374357, respectively.




Interactive Mondrian Wallscape Materials Used:

The High Visibility wallscape is printed on FLEXcon RTS Adhesive Vinyl for the wall material and FLEXcon SEETHRU Sign 60/40 for the window material. These materials are noncombustible or have a flame spread index of not greater than 25 when tested in accordance with ASTM E 84 or UL 723.


All materials used comply with the City of West Hollywood CBC 705.12 regulations, and the vinyl manufacturer stamps the material with the original date of manufacturing. A layout of the image for installation and a match print with crop marks are provided.


The Mondrian Wallscape location-based advertising Production Information:

The text on the wallscape cannot exceed 750 square feet, which is 15% of the sign area. Approved wallscape graphics printers are recommended and will be provided to the client. All creative content must be approved before going into production.


Outdoor Advertising Mondrian Wallscape Installation Contractor:

An installation crew will be available upon receiving the final content from the client. The installation contractor will ensure that the artistic Expression wallscape is installed according to the specifications and regulations, providing a seamless and professional display of the creative dynamic content.


Urban Advertising Cost of Mondrian Wallscape:

The cost of displaying content on the iconic Mondrian Wallscape varies depending on the duration of the display. The cost ranges from $13,000 to $400,000, with additional installation and production costs ranging from $15,000 to $40,000. The final cost will depend on factors such as the size of the artwork, duration of display, and additional services required.


Mondrian Wallscape Conclusion:

The Mondrian Wallscape in West Hollywood's Sunset Strip is a highly visible and iconic outdoor advertising space that offers an opportunity for brands and businesses to showcase their creative content on a grand scale.


With its prime location and specifications, including materials used, production information, approved printers, installation contractors, and costs, the Mondrian Wallscape is a unique and effective advertising platform for reaching a wide audience in the heart of Los Angeles County.